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HS – The Ugly Truth

Ugly sweaters have been hoped for in our production since the last winter – and now they are finally available! Choose your favorite shirt from the five ugly news topics of Helsingin Sanomat: climate change, war, #metoo, plastic in the ocean or technology hidden power. The soft and comfortable Ugly Truth sweaters are knitted from 100% merino wool. We donate 10% of each sweater ordered to the John Nurminen Foundation for the protection of the Baltic Sea. 

The truth may be ugly, but it's always in fashion.

Here you will find an article about the background of the project.

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